Here we have a glossary of blogging and digital terms for you to look up.

If you are stumped on a word and think it should be in this glossary, submit it to the glossary.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z


Above the fold
A newspaper term that also refers to the top area of a website that can be seen when the page first loads, before scrolling down.

A piece of content that is an advertisement, but written and designed to look like a regular post (editorial). See also: Sponsored post.

A person who engages in affiliate marketing.

Affiliate link
A URL that identifies an affiliate and tracks traffic sent to a merchant/seller’s website.

Affiliate marketing
One way bloggers can monetise their blog by using a special URL to link to another website’s products or services in return for a commission, usually a percentage of the sale price, if purchased.

Affiliate program
A program where a merchant/seller rewards an affiliate for sending them traffic, sales or leads. May also be called a referral program.

A popular WordPress plugin design to filter spam. Check out our post about Anti-Spam

An analytics website often referred to when comparing websites against one another. Provides a ranking and information on traffic, audience demographics, and inbound links. Most PR companies around the world use Alexa.

The formula that determines how one of your blog’s pages or posts ranks within a search engine’s search results.

Alt attribute / Alt text
The alt attribute within HTML documents that specifies alternative text to be displayed should elements not render on a page correctly. Google and other search engines read these as they are reading your page for indexing and therefore should be relevant to the post and image.

Anchor text
The clickable text in a hyperlink. The choice of words used in anchor text is important for search engine optimisation.

Short for application. Optional  software used on your computer or phone.

Your audience are your fans, followers, commenters, readers and likers.

A photo or image representation of yourself on a website. AKA Profile photo.

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Links that point from one website to another.

Back end
The area of a website where authorised users can modify content, sometimes referred to as the administration area or panel. See also: Front end.

A badge is a way for bloggers to encourage other bloggers to promote their blog by placing an image on their site, usually a sidebar, that links back to the badge owner’s blog.

The amount of traffic and data that is allowed to occur between your website and the internet.

A banner can refer to a blog header. It is also sometimes used as another name for a blog advert.
A website that lets you shorten URLs. It’s a great tool for bloggers because when you shorten it, keeps record of how many clicks it gets and where it is shared.

A type of website with regularly updated content (blog posts)that are display as newest first.

A person who owns a blog. Also the name of a blogging platform owned by Google.

Another name for a blogging community.

Blog roll
A collection of links on a blog, usually favourites as chosen by the blog’s owner/s and is often displayed on a blog’s sidebar.

To save a URL for visiting later.

Bounce rate
The percentage of people who arrived on your site and only viewed one page before leaving.

A program such as Google Chrome, Firefox and Safari, used to view pages on the internet.

See badge.

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A form or tickbox that is verifying you aren’t spam, usually found at the bottom of contact forms, commenting forms or data collection entry points.

A way of grouping blog posts into certain topics.

Child theme
In WordPress, a child theme is a theme that inherits the functions of it’s parent theme, and allows you to modify it. Using a child theme is a good idea especially if the parent theme gets updated often. You can keep your modifications while keeping the theme secure and up to date.

Click-through rate
The number of times an advert is clicked on. It’s presented as a percentage of the number of impressions it receives.

Stands for Content Management System. WordPress, SilverStripe, Shopify, Squarespace are all CMS’s.

The thoughts or feedback left readers hopefully in relation to a blog post. Comments are a way of realising level engagement of blog readers.

Contextual advertising
Adverts that display on a website based on a visitor’s search history, and other things. These adverts usually follow you around.

Small text files stored on your computer that save information about a blog or website to retrieve later (eg. such as login and password details).

A popular control panel found within website hosting, that provides a user friendly interface for managing things like hosting and emails of a blog or website.

Cost Per Click. The amount you could earn each time a visitor clicks on an ad displayed on your blog. The amount is often determined by the advertiser.

Creative Commons
A non-profit organisation that released several copyright licences designed to help the creators of works (photos, music tracks etc) communicate which pieces are available for others to use, adapt or share. Their search function is a great way to find free to use imagery for blog posts.

Stands for Cascading Style Sheets. These files are made up of guides that define how to display HTML elements on a website. Learn more about CSS at Code Academy.

Stands for Comma Separated Values. These files are often used to export and import databases or large amounts of data. Each field is separated by a comma or tab.

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Dashboard or dash
The main admin area of your blog. The dashboard usually holds an overview of whats happening in your blog and shows you stats like how many blog posts or comments you’ve got.

Domain name
A domain name is what you type in when you want to visit a website.

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A PDF document, sold or given away by bloggers either in return for money, or as a tool to encourage visitors to sign up for a blog’s newsletter, liking a Facebook page or more.

Email marketing
A form of direct marketing, also known as eDM, which uses email to communicate broadcast messages to its audience (also known as sending newsletters).

To place content from another website within your own blog’s post or page. Eg. You can embed a YouTube video or Instagram photo into your blog post.

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The small icon that appears in the browser tab.

A social-networking website. Check us out on facebook!

The bottom area of your blog that usually contains a copyright note. It’s a good place to pop links to about and contact pages, and disclosures.

Discussion boards where users can connect, share thoughts, and/or seek support.

Front end
The visual part of your blog or website, the part that your visitors see when they visit your site.

File Transfer Protocol. With a FTP program you can upload website files from your computer to your server.

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Graphics Interchange Format. An image file type that supports transparency and animation.

Google Adsense
A advertising program created by Google, easy to use and free. Check Google Adsense out.

Google Analytics
A free and powerful analytics tool created by Google. It is highly recommended to use this as a blogger. It gives you insights about your audience and tracks how many people are coming to your website. Check Google Analytics out.

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#nzbloggers is a #hashtag. When you use a hashtag on a post on social media, you are tagging it with a clickable link to a category so that viewers/readers can see all related updates or images by other users with the same tag.

The top area of your blog that usually contains your blog’s logo and menu.

Hyper Text Markup Language. A language that uses tags to describe the content of a website’s page. Learn more about HTML at Code Academy.

A image or text on a website or digital document that has been linked and when clicked, takes you to another page.

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A term usually found within Google Analytics or Adsense. It’s a view of a single item, whether it’s a page, or an ad, on your blog.

A web page that has been found by a search engine and included within its search results.

A photo-sharing app and social network, popular for its photo filters. Follow us on Instagram!

Internal link
An internal link is a link that points to another part of the same blog or website. This is a great thing to do for SEO.

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A programming language used to make websites interactive.

Joint Photographic Expert’s Group. An image file format used to compress information within a photo or picture.

A JavaScript library designed to make it much easier to use JavaScript on your website.

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Words that users enter into search engines to find a relevant page or pages are keywords. These words or terms can also be used by bloggers within their posts.

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Landing page
A dedicated page on a website created specifically for explanation or to easily drive people to other parts of the website.

If you click on an image or thumbnail and a pop-up with a fuller version of the image appears, that is a lightbox.

Social-networking website for people interested in connecting with others for business opportunities.

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Short for malicious software. Code or scripts designed to disrupt software or collect information such as passwords. Most search engines block websites that have, or have had, malware.

Media kit
A document containing information about a blog’s traffic, achievements, advertising rates, and sponsorship opportunities etc. Find out what should be in your Media Kit.

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The main menu of a website or blog.

Also known as eDMs or Email Marketing.  Bloggers could use these to alert their readers of updates, important news, downloads or more.

To robots from search engines, the nofollow value is a stop sign on given hyperlinks, instructing them that the link should not be considered or influence the site’s ranking in search engine results. If you are linking to a website that is completely irrelevant to your blog it could be worth putting a nofollow value on it.

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Organic search results
Search result pages are a list of organic search results that the search engine has indexed, and is displaying in order of relevancy to the term that you searched.  The only things that are not organic on these pages are the adverts.

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A static page within a blog that does not form part of the blogging content. Eg. Your “about” or “contact” page.

An algorithm used by Google to rank websites in their search engine results.

Page view
The loading of a single page on the internet. Also known as page impression.

A recent web-design trend that involves the background moving differently to the content, giving is a 3D effect.

A permanent link to a specific article, document or forum entry. A permanent URL that is to a specific post.

Also known as a trackback, a pingback is an automated notification that another blogger has linked to your post. These are not really important and do not help with SEO.

A social-network/bookmarking website best described as an online vision board. Pinterest is a great way to get traffic to come to your website so make sure you join up and share your images on it to the relevant blog posts.

A blog platform is the software used to create and maintain a blog. Eg. WordPress is a platform.

In WordPress, a plugin is an extension of functionality or features. Eg. You can have plugins that help create forms or display your instagram pictures.

Portable Network Graphics. It supports transparency.

Stands for Pay Per Click. Advertising jargon that represents a rate that a website owner has to pay if their advert get clicked on.

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Rate card
A list that outlines prices and placements of adverts or sponsored content for a blog post.

Putting a redirect in place is a good idea when you change domain names, as it forces visitors from one URL to another.

Responsive design
When a website is built is has been built to be displayed on all devices, not just desktops.

A file on your web server that tells search engines which content they should ignore.

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Self-hosted blog blogs are self-hosted, blogs are not. If you are self hosted, it means that you are paying for or at least provided the hosting yourself for a website.

Stands for Search Engine Optimisation. Using and working on your SEO means you are working towards a better search engine ranking to help increase traffic to your blog or website.

Stands for Search Engines Results Page.

A short WordPress-specific code that can be used to quickly and easily embed pieces of content, files or objects.

A column used to display content on a blog or website, other than the post or page’s main content.

Site map
A list of pages on a website or blog that are accessible by visitors and search-engines.

Another name for the page specific words in a website URL.


Not welcome advertising in the form of e-mails, blog comments, etc.

Sponsored post
A blog post that’s paid for by a sponsor. Usually written by the blogger in their tone and style. It could also be termed as advertorial, which magazines often use.

A social-bookmarking website, that can drive traffic to website pages that have been submitted. Users “stumble” to find internet content related to their interests.

A person who has chosen to stay updated on your latest blog posts via RSS or email marketing.

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A word or name that classifies a blog post similar to a category, though usually more specific.

Your website slogan, or a sentence describing your blog.

Classification of pages, posts and custom post types on a WordPress blog into categories, tags and link categories.

Text editor
A program that edits files in plain text format. Also can be called a editor or WYSIWYG editor.

A theme is like a pre-made skin for your website.

A blogging platform, with features that encourage easy posting and reblogging.

A microblogging platform. All posts (tweets) are 140 characters or less. Follow us on Twitter!


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Unique visitors
Usually found in Google Analytics, it represents the number of visitors who visited your site during a certain time frame. If the user was to come back in that timeframe, they would not get recounted.

Stands for Uniform Resource Locator (URL). The full address that identifies an exact location on the internet, also known as a domain name.


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Stands for video blog. Vlogs are usually less structured than tutorial videos.

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An online seminar or workshop.



An open-source (free) content management system, used to create customisable blogs and websites using themes and plugins. We use WordPress.

WYSIWYG editor
Stands for What You See Is What You Get. Editors like this are an easy to use way of entering in content in the admin of a website or blog, that gives you a rough look of what it’ll look like when it is published.

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Google’s video-sharing platform.

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If you are stumped on a word and think it should be in this glossary, submit it to the glossary.