A few Tuesday nights ago Maddy and Laura hosted the first #laptopclub Google Hangout where they had a video chat around Media Kits and fielded a bunch of questions and comments from bloggers who had either already put one together or who wanted some information from the group on how to get started.
It was our first time using Google Hangouts for a chat like this and I think we all were really happy with how it went. Below I have included the main points that we all went over and I have also tried to include some of the links we referred to.
We started off and kept returning to a basic toolkit of what should be in a Media Kit. Here is what we came up with:
What should be in my Media Kit?
Here’s a basic Checklist / Tool Kit for your Media Kit
- Who you are
- Who your blog is (include blog header/imagery to link the media kit with your branding)
- Who your readers are
- Thesis statement (or elevator pitch) – one succinct statement that sums up everything about you, your blog and your readers. Sums up the media kit into one snappy phrase and communicates your core values. Sounds easy, but it really isn’t
- Needs a picture of you – means you can be recognisable at events and also just makes the media kit a little bit more personal
- Analytics / site statistics as well as social media accounts and statistics
- Don’t forget your contact details (website address and email at least so that the person you send it to can actually contact you)
- Advertising / sponsorship rates plus a full disclosure statement if this applies to your blog
- Deeper reader demographics e.g. gender breakdown, income ranges, where your target audience live
- Any press mentions or features that you have been included.. this could also include testimonials!
- Past partnerships with other brans as well as testimonials if you have space. If not you could link to a Press page on your blog with testimonials and mentions.
This was the basic media kit breakdown that everyone seemed to agree on. I have included a few more details on some of the points we went over in a bit more detail.
To video or not to video
We came to a group consensus that in terms of doing a video media kit could be great depending on your blog and your target audience. If video is used in your content then involving it in some way with the media kit would me more relevant than someone who normally does not use video at all
How do I present send and format my Media Kit?
Everyone agreed that PDF was best (as opposed to a Word document where the formatting could get altered when opening on different computers). There is also the consideration of keeping the file easy to update with monthly statistics. Most people seem to update their documents monthly. You can create the document in word and then “Print” the file to a PDF format.
What if I don’t have any traffic?
Is it still worth making a Media Kit?
Passion and dedication of the blogger is more important than how many clicks you get. Your blog engagement, your overall influence and your personal voice are what you want to communicate with your Media Kit. It is better to demonstrate that your blog is cultivating a strong and attached following (quality over quantity and all that jazz).
Although the Kit does normally include statistics of your blog, sometimes it is more important to just see that your blog is growing monthly and gaining more attention. This leads me to my (our) next point.
A lot of people display their statistics with info graphics that can be made either in Photoshop or in a few other programmes. There was a bit of a discussion about which programmes were best.
- Websites such as Info.gram which have specific graphics you can use
- Iphone apps like Pic Collage
- Indesign can be used for making dynamic infographics that can be updated monthly
- Vendage found to be a little complicated to use online
- Canva, pretty easy to use but saves the images low resolution and charges you to save the full resolution ones
- pixlr.com which is a free equivalent of Photoshop
Which Statistics do you need?
Well this is pretty much up to you and your blog but generally, most of us agreed that the key blog statistics that should be included are:
- Sessions (Total number of Sessions within the date range)
- Users (Users that have had at least one session within the selected date range. New and old.)
- Percentage of New Users (An estimate of the percentage of first time visits.)
- Page Views (includes returning visitors which are generally desirable for a blogger so doesn’t necessarily mean this stat is any less helpful)
- Country of Visitors (It’s good to showcase where your readership is from)
In relation to Google Analytics – there will be a #Laptopclub specifically on this topic and how to make the most of it soon.
There was a pretty even split of people who included just the one month’s stats and those who decided to include a comparison with the month before to show growth. Either way works well and it just depends on what aspects of your blog you are trying to focus. If you want to show that your blog is gaining attention and influence, think about comparing previous statistics with your current ones. If this isn’t what you want to focus on, previous stats might just be a waste of precious space.
One Page or a Storybook?
Again, this is up to you. Most people recommend that a Media Kit should be kept short and punchy so that it retains attention. It can always have links to blog pages where there is more information on certain topics that you wish to expand on. One page was what most people seemed to think was the best. It seems short, but if you work smart you can fit a lot in but still keep it interesting and appealing. If you still want to go for a story book idea, go crazy!
How do I make it look appealing?
Think of your current branding or what you want your branding to be. Simple is always best, with clean elements and a simple colour palette that is cohesive with your blog. Your Media Kit should reflect your site and use the same Profile photo. Don’t forget to include some imagery and photos, these can also exemplify the quality of your work.
Lastly, here are some of the links that were brought up in the chat that might be useful for more tips or for some Media Kit inspiration – or just inspiration in general!
- Seven examples of media kits that make it rain
- ThreadNZ’s Media Kit, a Media Kit example from a local NZ blogger
- This Is Meagan Kerr Press Page, a great way to display your involvement in different projects and groups
- Media Kits for when you don’t have much traffic
- Media Kit making tips
- Media Kits that rock
We hope that everyone enjoyed our first hangout as much as we did. All of us without Media Kits had better roll our sleeves up!
At the next #bloggersbrunchclub why not bring along your Media Kit? We will all be able to give some honest feedback and advice for those of us who want some assistance!